Our Company - Founded on Data, Focused on People. Vortext Analytics


With roots in national security, VortexT Analytics knows difficult data. We also know how to simplify it. We understand the complexities of revenue cycle management and the frustrations of denied claims. So we brought our technology and advanced data analytics to hospitals and healthcare systems to make their data easier to understand.

Our denials management analytics tools aggregate your data and make it simple to discover why denials occur. See trends and patterns in complex numbers; compare denial patterns and time to payment; search data intuitively; and group complex information to understand patterns, improve revenue, and speed time to payment.

The VortexT® Team

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Dick Hull, President/COO

President and Chief Operating Officer Dick Hull brings 28+ years of healthcare technology, product management and sales experience and has held leadership roles with several healthcare information technology firms. Dick started his healthcare career with DeRoyal Industries, while managing sales, service and engineering at DeRoyal Business Systems (renamed iPath and acquired by GE Centricity). Dick has managed sales teams with several other healthcare organizations, including Hospital IQ, Surgical Information Systems, TeleTracking and Medhost. His strength is working with rapidly growing, entrepreneurial healthcare companies to create exceptional products that drive market growth and meet strategic needs.


Mark Haub – CFO

Chief Financial Officer Mark Haub, CPA, has over 23 years of experience as a senior financial executive spanning higher education, manufacturing, distribution, and retail in domestic and international markets. Mr. Haub has negotiated terms to secure a multimillion dollar equity capital infusion to fund corporate growth initiatives, led the substantial improvement of products and services bids through implementing market-driven bid processes, played key roles in the development and execution of strategic business plans that substantially improved cash flow and new product gross margins, and provided financial and operational leadership in an entrepreneurial venture resulting in substantial revenue growth.


Todd Brown – VP Product Management

Vice President of Product Management Todd Brown has over 20 years of experience in healthcare technology. Todd has held positions in engineering, product marketing, and product management with companies that include Eclipsys, GE Healthcare, and Allscripts. Todd has also worked for three healthcare tech start-ups that were built to a point of acquisition. Todd has published in multiple industry trade magazines and spoken dozens of times for healthcare analytics groups. He has also led or served on many multidisciplinary task teams for healthcare standards groups, such as the American Association of Perioperative Registered Nurses, the American Association of Clinical Directors, and the American Society of Anesthesiologists.

Steven Roberts

Steven Roberts – Development Team Lead

Steven leads our application development and technical support teams. He drives the architecture and technical support service required to provide world-class support for our customers. In addition, Steven is the primary architect for developing support structures and operations on behalf of our technology vendor partners. Steven leverages his 20+ years of experience designing, developing and supporting enterprise class and commercial applications with modern and proven development platforms, database structures, and operating systems to apply unequivocal creativity. His extensive expertise includes Domain Driven Design, Software Design Patterns, ASP.NET Web Forms and MVC, .NET Framework, AJAX, Window Communication Foundation (WCF), and contemporary technical support knowledgebase building and triage processes.

Prior to joining Vortext Analytics® Steven provided critical architecture and development leadership across a diverse group of companies to include Pharmerica,Fintech, Tampa Electric, AgileThought, WellCare, and TechData. Steven holds a Bachelor of Science in General Business.

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DJ Jenkinson – Director of Sales

Director of Sales DJ Jenkinson is a highly motivated sales professional with more than 15 years of successful experience and achievements in the sales and healthcare industries.  He has earned his CMPE (Certified Medical Practice Executive) through MGMA and holds an MBA in Healthcare Management.  He has served on the KAMGMA board, is a member of HFMA & MGMA.  His years of experience encompass partnering with and selling to multiple physician specialties as well as managing multi-site practices.  Throughout his career, he has lead teams by maintaining great relationships and increasing referrals which have led to earning multiple sales awards and peer recognition in his field.